Intro to music video

   As we end our commercial project we move on to a music video. We only had had 3 group members which worked fine although our third group member Amanda didn’t do much work. Otherwise I think we worked efficiently and did a good job on the process. If I could do something different I probably wouldn’t procrastinate on editing because we were stressing at the last minute to finish it. For this music video Reese and I stuck together but we now have a new group member named James. As we were thinking of ideas Reese looked up music videos and found one that high school kids filmed. We were inspired by this video and thought it would be fun to do a rap video. While Reese and I were on FaceTime I mentioned the song Ballin. We decided it would be a cool idea to use that song and so did our other group member James. We chose this song for many reasons as the music video process would be fun, we wanted to do the genre of rap, and we liked the song. For the project we have to plan and film a music video.
    My group and I researched conventions of a Rap or R&B music video. We watched a few music videos and saw many repeated conventions. The camera angles that were commonly used were low angles to show the rapper, high angles to show their location, wide shot to show them bragging about their things, and close ups which would usually show detail on their wealth. The movement is not specific but they had a lot of zig zagging, pan shots, and tracking shots. These movements helped to make the scene more dramatic. The sound would be the song they are promoting in the music video. They also might have diegetic sound relating to where the scene takes place. We saw many transitions such as fade, dissolve, and rotation. In an editing perspective, they edit the sound in after filming the video so the sound is more clear and loud. They also insert text into the video during the editing process to inform people the name and artist of the song. Then at the end they insert the credits which include the people that helped with the production of the video.
   There is many examples of Mis En Scene in music videos. While researching we found that most of their costumes deal with big fur coats or leather jackets with expensive accessories to show their wealth. They usually take place outside or at night clubs so the lighting would be either natural lighting or strobe lights. While researching we noticed that they didn't wear extravagant makeup and if they did wear makeup it was something they would wear on a normal basis. For their hair the guys sometimes would wear durags and the girls would either have weave or braids. During the video they use many props such as expensive cars, drinks, and money. The setting usually takes place on streets, open areas, night clubs, mansions, neighborhoods, and casinos.